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Wix or Squarespace, or pay someone to build your website?

In cash terms, a DIY builder like Wix or Squarespace is cheaper. Wix's UK plans start at £9 a month and Squarespace's at £12, both billed yearly. What it costs you is time: building it, writing it and keeping it up to date. If your evenings are worth more to you than that, having it built makes more sense.

What Wix and Squarespace cost in the UK

We checked both price pages from the UK in October 2026. Prices change and both run offers, so check again before you buy.

PlanPrice a monthNotes
Wix Light£9Billed yearly. Wix says prices don't include tax, which depends on your billing address
Wix Core£16Billed yearly. Can take payments
Wix Business£25Billed yearly
Wix Business Elite£119Billed yearly
Squarespace Basic£12 billed yearly, £16 monthlyFree domain for the first year on yearly plans
Squarespace Core£17 billed yearly, £24 monthlyLower card fees than Basic
Squarespace Plus£29 billed yearly, £36 monthly
Squarespace Advanced£79 billed yearly, £89 monthly

From wix.com/plans and squarespace.com/pricing, viewed from the UK in October 2026.

Free plans and domains

Wix has a free plan, but you need a paid plan to connect your own domain and remove Wix branding. Most Wix paid plans come with a voucher for a free domain for the first year, for a new domain bought through Wix. Squarespace's yearly plans include a free domain for the first year. With both, you pay to renew the domain after that.

The cost nobody counts: your time

The monthly fee is the easy bit. The real cost is the hours. These builders are good at what they do, but they give you a template, not a finished site. You still have to do all of this yourself.

  • Pick a template and make it look like your business, not like everyone else using it
  • Write every page: what you do, where you work and why someone should pick you
  • Sort, crop and resize your photos
  • Set up your Google Business Profile and link it to the site
  • Get the basics right for Google: page titles, descriptions and your business details
  • Check it works properly on a phone
  • Keep it up to date when prices, phone numbers or services change

How long it really takes

This is our estimate, not a measured figure. A first-timer can easily spend 20 to 40 hours getting a decent five-page site live, spread over evenings and weekends. After that, an hour or two a month keeping it current. Some people enjoy it and get it done quicker. Some start and never finish.

Put your own rate on it. If an hour of your time is worth £30, 30 hours is £900 before you've paid Wix or Squarespace anything. If those hours would otherwise go on paid work or time with your family, the cost is real either way.

Three years, side by side

Here's the cash cost over three years, with a rough time cost alongside. The time figures are our estimate. Swap in your own.

OptionCash over 3 yearsYour time (our estimate)
Wix Light, billed yearly£324 plus tax, plus domain renewals after year oneAbout 30 hours to build, then about an hour a month
Squarespace Basic, billed yearly£432, plus domain renewals after year oneAbout 30 hours to build, then about an hour a month
Squarespace Core, billed yearly£612, plus domain renewals after year oneAbout 30 hours to build, then about an hour a month
Our Starter plan£1,603 (£199 setup plus £39 a month)Filling in the order form and checking the draft
Our one-off site, up to 5 pages£1,415 (£695 plus £20 a month hosting)Filling in the order form and checking the draft

At £30 an hour, 30 hours to build plus 35 hours of updates comes to about £1,950 over three years. That's an illustration, not a measured figure.

Getting found: the part DIY sites often miss

A good-looking site that nobody finds won't bring in work. The builders give you the tools for search engines, but they don't decide what goes in them. That's down to you.

For a local trade, the basics are simple but easy to get wrong. Each page needs a clear title that says what you do and where. Your business name, phone number and area need to match on your site and your Google Business Profile. Your services need their own pages rather than one long list. And the site needs to be linked from your Google profile.

None of this guarantees a position on Google, whoever builds the site. Nobody can honestly promise that. But skipping the basics makes it harder for Google to work out what you do and where. It's also the part that's easiest to miss when you're doing it yourself.

On every one of our plans, we set up these basics for you, including your Google Business Profile. Standard adds pages for up to 3 of the towns you cover and Growth up to 6.

When DIY makes sense

DIY is a sensible choice if you enjoy this kind of thing, you've got the time, money is very tight or you just need something simple up while you get going. Plenty of small businesses run perfectly decent Wix and Squarespace sites.

It also makes sense if you want to change things yourself, often. With us there's no login. You send us changes and we make them. Some people would rather be hands-on. That's fine.

Before you start, check whether you could move the site to another company later. Not every builder lets you take your design with you.

What you get when it's built for you

With us, the difference is that you don't do the work. You fill in an order form, send your logo and photos. We do the rest: the design, the words, your Google Business Profile, basic local SEO so Google knows what you do and where, hosting and your domain registered in your name.

Changes are included every month on every plan: one small change on Starter, up to an hour on Standard and up to two hours on Growth. Bigger jobs are £45 an hour, in 15-minute blocks.

Our monthly plans are £39, £69 or £99 a month plus £199 setup, with a 12-month minimum, then 30 days' notice. Or pay once from £695, then £20 a month for hosting and support.

Questions to ask yourself

  • Will I actually finish it, or will it sit half built?
  • Am I happy writing about my own business?
  • Who will update it when I'm flat out?
  • If I want to move away from the builder later, can I take my design with me?
  • What's an evening of my time worth?

Questions

Is Wix cheaper than paying someone?

In cash, yes. Wix's UK plans start at £9 a month billed yearly, plus tax. The cost is your time to build it and keep it up to date.

How much does Squarespace cost in the UK?

From £12 a month billed yearly or £16 billed monthly, as shown on its pricing page in October 2026.

I've already started a site on Wix. Can you take over?

Yes. Tell us in the order form and we'll move your domain over and replace your old site when the new one's ready.

Do I get a login to edit my site?

No. There's no login to learn or break. Send us what you want changing and we'll do it, usually within a few days.

Sources

Prices from other companies were checked on their own websites when this guide was updated. They can change.

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