What people want to know before they ring
Someone hiring an electrician is checking three things: are you registered, will the job be certified and roughly what will it involve. Homeowners need certificates for notifiable work when they sell. Landlords need electrical safety reports for their tenants. Letting agents need someone reliable they can send round.
So an electrician's site leans on trust more than looks. Your registration number matters more than a fancy design. A clear list of the jobs you do matters more than a long About page.
What an electrician's website needs
- Your NICEIC or NAPIT registration with the number, not just the logo. Where the scheme has a public search, link to it so people can look you up.
- A plain line that notifiable work comes with a certificate.
- The jobs people actually search for, each written out: consumer unit upgrades, rewires, EV chargers, EICRs, extra sockets and outdoor lighting.
- A section for landlords and letting agents if you do EICRs. In Wales, landlords must have a valid electrical condition report and get the installation retested at least every five years. In England, private landlords also need checks at least every five years.
- Photos of tidy work: a consumer unit, a charger on a wall, a finished kitchen.
- A short quote form and a WhatsApp button so people can send a photo of the problem.
What adds to the cost
The landlord side is where an electrician's site can grow. A separate landlord page, a page for EV chargers and a page for commercial work each add to the page count. On a website builder that's more of your time. With a freelancer it's more of their time on the quote. With us, Starter and Standard cover 3 to 5 pages and Growth up to 10, so it's a question of which plan, not an extra bill.
Things that genuinely cost more to build: an online booking system with a calendar for EICRs, a portal for letting agents to log jobs or an EV charger grant checker. These are agency-sized jobs. Most electricians are better served by a clear form and a quick reply.
How many pages does an electrician need?
A domestic electrician usually needs five: home, rewires and consumer units, EV chargers, EICRs and testing, then about and contact. If you also do commercial work or want a dedicated landlord page, you're looking at six to eight, which fits our Growth plan at up to 10 pages. Town pages sit on top: up to 3 on Standard, up to 6 on Growth.
What it costs over three years
Totals for an electrician's site, at the time of writing (October 2026). Squarespace figures are the yearly Basic plan, with about £12 a year for the domain from year two. Freelancer figures are a published UK range, not a quote.
| Option | 12 months | 24 months | 36 months |
|---|---|---|---|
| Squarespace Basic, you build it | £144 | about £300 | about £456 |
| Freelancer, 5 pages plus upkeep | £900 to £3,300 | £1,000 to £3,600 | £1,100 to £3,900 |
| Onside Standard, 5 pages plus 3 town pages | £1,027 | £1,855 | £2,683 |
| Onside Growth, up to 10 pages plus 6 town pages | £1,387 | £2,575 | £3,763 |
| Onside one-off up to 10 pages (£995, then £20 a month) | £1,235 | £1,475 | £1,715 |
DIY figures leave out your time, email inboxes and any paid apps. Check whether VAT is added at checkout.
What an electrician can skip
- Long technical explanations of wiring regulations. Customers want to know it's done properly, not how.
- A price list for every job. Ranges for common jobs are useful. A full list goes out of date fast.
- Stock photos of electricians in hard hats. Your own phone photos of tidy work do more.
- Social media feeds embedded on every page. They slow the site down on a phone.
Busy enough already?
Plenty of electricians don't need more calls. They need better ones. Use the site to say which jobs you want more of, like EV chargers or full rewires. List only the areas you want to work in. A landlord page can turn into repeat work every few years without you chasing it.
Domestic, commercial or both?
If you do both, decide which you want the site to lead with. A homeowner wants to know you'll be tidy, you'll explain the job and the certificate will follow. A business owner or facilities manager wants to know you can work out of hours, keep disruption down and handle testing across a building. Trying to say both on one page usually says neither well.
A simple fix is a home page aimed at the work you want most, with a separate page for the other. That keeps each message clear and gives Google a page to match each kind of search.
What to ask before you sign
- Can you show my registration number and link to the scheme search?
- How many pages does the price include? What does an extra one cost?
- Is the domain in my name?
- What happens to the site if I stop paying after the minimum term?