For a tiler, the photos do the selling
People choosing a tiler look at the photos first. A clean shower wall, a herringbone floor, straight grout lines on a splashback. Then they want to know you'll do the prep properly and turn up when you say you will.
So a tiler's site is built around a gallery. The text matters for Google and for explaining the prep, but the work is what wins the job. The good news is you probably already have the photos on your phone or your Instagram.
What a tiler's website needs
- Photos of your own finished jobs, each with a short caption: the room, the tile and the layout.
- Your work split by room: bathrooms and showers, kitchens and splashbacks, then floors and hallways. That's how people search.
- A section on prep. How you deal with old tiles, uneven walls and where you set out the cuts. It's what people can't judge from a photo.
- A simple quote form asking for the room, a rough size and the tiles they like. Or a WhatsApp button so they can send photos.
- Your membership of The Tile Association, if you have one.
- The towns you cover and real reviews once you have them.
What adds to the cost
The gallery is the cost driver for a tiler, in time more than money. On Wix or Squarespace you'll spend evenings cropping, captioning and arranging photos. A freelancer will often quote more for a big gallery or a filterable one. With us, writing the captions is included and adding new jobs later comes out of your monthly changes.
That's worth thinking about when you choose a plan. On Starter, one small change a month (up to 15 minutes) covers adding a few new photos. If you finish lots of jobs and want them up regularly, Standard gives you up to an hour a month. Anything beyond that is £45 an hour, charged in 15-minute blocks.
Things that genuinely add cost: a tile calculator, a before-and-after slider on every job or an online shop for tiles. Most tilers don't need any of them.
How many pages does a tiler need?
Four or five: home, bathrooms and showers, kitchens and floors, a gallery, then about and contact. That fits Starter or Standard, both of which cover 3 to 5 pages. Standard adds up to 3 town pages if you want to show up in more than one town.
What it costs over three years
Totals at the time of writing (October 2026). Squarespace is often picked for galleries, so its yearly Basic plan is shown, with about £12 a year for the domain from year two.
| Option | 12 months | 24 months | 36 months |
|---|---|---|---|
| Squarespace Basic, you build the gallery | £144 | about £300 | about £456 |
| Freelancer, small site with gallery | £900 to £3,300 | £1,000 to £3,600 | £1,100 to £3,900 |
| Onside Starter, 1 small change a month | £667 | £1,135 | £1,603 |
| Onside Standard, up to 1 hour of changes a month | £1,027 | £1,855 | £2,683 |
The freelancer range is from one published UK guide, not a quote. DIY figures leave out your own time.
What a tiler can skip
- Dozens of near-identical bathroom photos. Pick the strongest twenty and caption them well.
- Supplier logos you don't have a relationship with.
- An Instagram feed embedded on the home page. Link to it instead. It keeps the site quick on a phone.
- A price-per-square-metre table. Every job is different and it invites people to argue the quote.
Just starting out?
If you're new and haven't got reviews yet, that's fine. Leave them off until you have some. A handful of good photos, a clear explanation of how you work and an easy way to ask for a quote is enough to start. Never put up reviews you didn't get.
Taking photos that win tiling work
You don't need a photographer. You need daylight, a clean wipe-down and a steady phone. Turn the main light off and open the blinds. Stand square to the wall so the grout lines look straight, because a photo taken at an angle makes good work look wonky. Take one wide shot of the whole room and one close-up of the detail: a mitred corner, a niche, a neat cut around a pipe.
If you can, take a photo before you start too. A before and after of the same bathroom tells people more than a paragraph. Send them all over and we'll choose and caption them.
Name the tile and the layout in the caption where you can, like 'large format porcelain floor, offset pattern' or 'metro tiles, herringbone splashback'. People search for those exact words when they're planning a room, so captions help Google as well as the customer.
What to ask before you sign
- Who chooses and captions the photos?
- Will the gallery load quickly on a phone, even with lots of photos?
- Can you use the photos already on my Instagram?
- How do I add new jobs? What does it cost each time?
- Is the domain in my name?
- Can I take the site with me if I leave after the minimum term?