A big spend needs a convincing site
A new patio, a driveway or a full garden is a big spend. People take their time. They look at work like theirs, they want to know the groundworks will be done properly and they want to know who they're dealing with. They'll often get three quotes.
A landscaper's site has to carry more than a plumber's. It needs a gallery split by type of job, a page for each main service and a plain explanation of the bit nobody sees: the digging out, the levels, the drainage and the base.
What a landscaper's website needs
- Photos of finished jobs by type: patios, driveways, lawns, fencing and decking, each with a short caption.
- A section for each main service, written properly, so Google knows what you do.
- The groundworks, explained. It's why your patio lasts and someone else's sinks.
- Who you are: family run, how long you've been going and who turns up.
- How your quotes work. If you visit, measure and give a fixed price, say so. People worry about costs creeping up.
- Your BALI membership or TrustMark registration if you have them, with your details.
- The towns you cover.
What adds to the cost
Page count is the main thing. Patios, driveways, fencing, turfing and decking are separate searches. A page for each, plus a gallery, about and contact, takes you past five pages. On a website builder that's more of your evenings. A freelancer will price it into the build. With us, Starter and Standard cover 3 to 5 pages and Growth up to 10, so a landscaper with a wide range of work usually suits Growth.
The other cost is photos. Good before and after photos sell landscaping. If you've got them on your phone, they cost nothing. If you want them taken professionally, that's a separate cost to budget for.
What genuinely adds a lot: 3D garden design tools, a quote calculator by square metre or an online shop for plants and materials. These are rarely worth it for a small firm.
How many pages does a landscaper need?
A typical layout is seven or eight pages: home, patios and paving, driveways, fencing and decking, lawns and turfing, gallery, about, then contact. That fits our Growth plan at up to 10 pages, which also includes up to 6 town pages. If you mainly do one or two things, Standard at 3 to 5 pages plus 3 town pages may be enough. Extra pages are £50 each.
What it costs over three years
Totals at the time of writing (October 2026). Wix figures are the yearly Light plan with about £12 a year for the domain from year two. The freelancer range is from a published UK guide and is for a smaller site, so a seven-page build may cost more.
| Option | 12 months | 24 months | 36 months |
|---|---|---|---|
| Wix Light, you build it | £108 | about £228 | about £348 |
| Freelancer, plus upkeep | £900 to £3,300 | £1,000 to £3,600 | £1,100 to £3,900 |
| Onside Standard, 3 to 5 pages plus 3 town pages | £1,027 | £1,855 | £2,683 |
| Onside Growth, up to 10 pages plus 6 town pages | £1,387 | £2,575 | £3,763 |
| Onside one-off up to 10 pages (£995, then £20 a month) | £1,235 | £1,475 | £1,715 |
DIY figures leave out your own time and any professional photography.
What a landscaper can skip
- A plant encyclopaedia or gardening tips blog, unless you'll keep it going.
- Pages for jobs you don't want more of.
- Stock photos of perfect gardens. Your own finished jobs, even on a phone, are more convincing.
- Video backgrounds on the home page. They look nice on a laptop and slow the site down on a phone.
Use the site to pick your jobs
If you'd rather do more driveways and fewer lawns, the site can lead with driveways. If you only want to work within half an hour of home, list those towns and no others. A website lets you steer the enquiries you get, which a directory listing doesn't.
Photos through the year
Landscaping photos look very different in January and June. A patio photographed the day it's finished, with bare soil around it, doesn't sell as well as the same patio a few months later with the planting grown in. If you can, go back and take a second photo once a garden has settled. Most customers are happy to let you.
Keep a few shots of the groundworks too: the dig, the sub-base going down, the levels being set. Most people never see that part, so showing it explains why your price is what it is.
Group the photos by job type on the site, so someone planning a driveway can see driveways without scrolling past fencing. A short caption with the material and the town, like 'block paved driveway, Mold', helps people picture their own job and tells Google where you work.
What to ask before you sign
- How many pages does the price include?
- Who writes the service pages and the captions?
- How do I add new jobs and what does it cost?
- Is the domain in my name and can I take the site with me if I leave?